An introduction to media consumption in the online age
This post will explore how mobile phones have affected the media industry.
Over the past couple of years, as society has come to be reliant on smartphones, technology has become the focus of attention for many regions of industry. The increase of smart devices has basically reshaped the media industry, causing new advancements in the way media is developed, dispersed and taken in. Before the age of digitalisation, media has been get more info typically consumed in standardised formats such as paper publications and television or radio shows. Nevertheless, more recently, the media landscape is demonstrating a palpable shift towards mobile-first platforms. In addition to this shift, there has been a variety of new opportunities in media, most especially within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the mobile phone age has in reality, forced the media industry to transform its business designs and strategies, interfering with standard outlets and opportunities for media access and consumption, with a series of new and innovative digital media examples.
Traditionally, the media industry is understood for being a structured and highly organised sector, with many opportunities for career development. However, in modern society, the advancement of smartphones has resulted in a couple of significant shifts in the way media is shared and provided. One of the most influential developments in the media industry is the integration of mobile applications and streaming services, which have made mobile phones into the most available digital media devices on the market. With the capability to present video, text and audio content, smart devices are the optimum tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continuously dealing with reformatting their content to prioritise mobile phone availability. Currently, trends which are popular on social networks are particularly influential for media companies to follow. Specifically, short form video and international television are getting traction for providing interesting and accessible material for audiences around the world.
Together with the distribution and development of digital content, media consumption habits are also being greatly influenced by technological improvements. The portability of mobile phones has shifted the way that audiences are consuming media towards a habitual and on-the-go activity. In the past, audiences would have to wait to enjoy or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Rather, nowadays, customers can enjoy, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to affirm that this has caused an improvement in content production as customers are rapidly watching shows and continuously looking for new things to watch.